Until the onset of digitisation, the demand for analogue TV was fairly stable, as it was for audio-visual content, such as films, series and live programmes. However, this environment was seriously disrupted by the proliferation of digital alternatives, including video-on-demand and live streaming. Advertising revenues were about to dramatically fall and all of this at […]
Welcome to the WALWYN COMMUNICATIONS blog: the space for the latest insights into intercultural communication and current trends in EFL training.
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Category: Communication Strategies
It is generally accepted today that to successfully lead a skilled intercultural workforce today not only requires the provision of a clear course of action for all team members to follow, but the ability of the team leader to persuade and encourage professionals to pull together and innovate. In this levelled and interconnected scenario, to know which grammatical structures of the English language we need to draw on and which to avoid is key. In this blog we will be considering how the misuse of the modals “have to” and “will” can lead to a breakdown in communication.
